Social Media Ad Copy Set (Facebook & Instagram)

Write a complete social media ad copy set for the following product, service, or offer:

Product/Service: [INSERT PRODUCT OR SERVICE NAME]
Target Audience: [DESCRIBE TARGET AUDIENCE — e.g. women 25-45 interested in fitness]
Offer or Hook: [INSERT MAIN OFFER OR ANGLE — e.g. 30-day free trial, 50% off, solves X problem]
Goal: [INSERT CAMPAIGN GOAL — e.g. website clicks, lead generation, purchases]

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DELIVER THE FOLLOWING AD COPY VARIATIONS

Variation 1 — Problem/Agitation/Solution (Awareness)
Primary Text (3-5 sentences): Lead with the problem the audience faces. Agitate the frustration briefly. Introduce the product as the solution.
Headline (max 40 characters): Focus on the benefit
Link Description (max 30 characters): Reinforce the CTA
CTA Button Text: Choose the most appropriate from: Learn More / Sign Up / Shop Now / Get Offer / Book Now

Variation 2 — Social Proof / Results (Consideration)
Primary Text (3-5 sentences): Open with a result, testimonial format, or before/after. Build desire through proof.
Headline (max 40 characters): Focus on the transformation or result
Link Description (max 30 characters): Drive urgency or scarcity if relevant
CTA Button Text

Variation 3 — Direct Offer (Conversion)
Primary Text (2-3 sentences): Get straight to the offer. Be direct and benefit-focused. Include urgency if appropriate.
Headline (max 40 characters): Lead with the offer
Link Description (max 30 characters): Reinforce value
CTA Button Text

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ADDITIONAL INSTRUCTIONS
- Write in a tone that matches the brand: [INSERT TONE — e.g. friendly and casual / professional / bold and direct]
- Avoid overly salesy or spammy language
- Use plain conversational language
- Do not use em dashes
- Each variation should feel distinct, not just slightly reworded
- Headlines must be punchy and fit within character limits
- Avoid ALL CAPS except for one word maximum for emphasis