Free AI Prompt Library

Write responsive search ad headlines and descriptions for a Google Ads campaign targeting a specific keyword.

Write a complete set of Google responsive search ad copy for the following:

Product or Service: [INSERT PRODUCT OR SERVICE]
Primary Keyword to Target: [INSERT TARGET KEYWORD]
Landing Page URL: [INSERT URL OR DESCRIBE THE LANDING PAGE]
Unique Selling Points: [LIST 3-5 KEY BENEFITS OR DIFFERENTIATORS]
Offer (if any): [INSERT OFFER — e.g. free consultation, 10% off, same-day delivery]
Target Audience: [DESCRIBE WHO IS SEARCHING — e.g. homeowners looking for a plumber, HR managers comparing HRIS software]

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DELIVER THE FOLLOWING

Headlines (write 10-15 options)
Google allows up to 15 headlines per responsive search ad. Each headline:
- Max 30 characters (including spaces)
- Must be standalone and make sense out of context
- Should cover a range of angles: keyword match, benefit, offer, trust signal, CTA, urgency
- Label each with its angle in brackets, e.g. [Keyword Match], [Benefit], [Offer], [Social Proof], [CTA]

Descriptions (write 4-6 options)
Google allows up to 4 descriptions. Each description:
- Max 90 characters (including spaces)
- Should expand on a headline angle
- Include a benefit and a soft CTA where possible
- Label each with its focus, e.g. [Benefit + CTA], [Offer + Urgency], [Trust + CTA]

Display Path Suggestions (2 options)
Format: domain.com/path1/path2
Max 15 characters per path segment

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ADDITIONAL INSTRUCTIONS
- Prioritize clarity and relevance over cleverness
- Avoid exclamation marks in every headline — use them sparingly
- Do not use em dashes (not allowed in Google Ads)
- Capitalize the first letter of each word in headlines (title case)
- Descriptions should use sentence case
- Avoid superlatives like "best" or "#1" unless you can substantiate them
- Do not include prices unless specified, as they may become outdated

Write a full Facebook and Instagram ad campaign covering awareness, consideration, and conversion stages.

Write a complete Facebook and Instagram ad campaign for the following:

Business/Brand: [INSERT BUSINESS NAME]
Product or Service: [INSERT WHAT IS BEING ADVERTISED]
Target Audience: [DESCRIBE THE AUDIENCE — demographics, interests, pain points]
Unique Selling Points: [LIST 3-5 KEY BENEFITS OR DIFFERENTIATORS]
Offer (if any): [INSERT OFFER OR HOOK]
Landing Page or Destination: [INSERT URL OR DESCRIBE DESTINATION]
Brand Tone: [INSERT TONE — e.g. bold and direct / warm and friendly / premium and aspirational]

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DELIVER ONE COMPLETE AD FOR EACH FUNNEL STAGE

Stage 1: Awareness (Cold Audience)
Objective: Stop the scroll. Introduce the brand or problem to people who have never heard of you.
- Primary Text (4-6 sentences): Lead with a relatable problem or bold statement. Do not pitch immediately. Build curiosity.
- Headline (max 40 characters): Intrigue or problem-focused
- Link Description (max 30 characters)
- CTA Button: Learn More
- Creative Direction Note: Describe in one sentence what image or video would work best for this ad

Stage 2: Consideration (Warm Audience — has seen Stage 1 or visited site)
Objective: Build desire. Show proof, benefits, or differentiation.
- Primary Text (4-6 sentences): Lead with a result, transformation, or social proof. Introduce the product more directly. Address the most common objection.
- Headline (max 40 characters): Benefit or transformation-focused
- Link Description (max 30 characters)
- CTA Button: Learn More or Sign Up
- Creative Direction Note

Stage 3: Conversion (Hot Audience — retargeting or high-intent)
Objective: Drive action. Be direct. Create urgency.
- Primary Text (2-4 sentences): Get to the point. State the offer clearly. Add urgency or scarcity if genuine.
- Headline (max 40 characters): Offer or CTA-focused
- Link Description (max 30 characters)
- CTA Button: Shop Now / Get Offer / Sign Up / Book Now
- Creative Direction Note

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ADDITIONAL INSTRUCTIONS
- Each ad should feel like it belongs to the same campaign but works independently
- Do not use em dashes
- Avoid ALL CAPS except for one word for emphasis if needed
- Keep primary text readable on mobile — short sentences, line breaks between paragraphs
- Avoid generic phrases like "Don't miss out" or "Limited time offer" unless paired with a real specific offer

Write a comprehensive step-by-step how-to guide that ranks for instructional queries and builds topical authority.

Write a detailed, practical how-to guide of 1200 to 2000 words targeting the following keyword or task:

"[INSERT HOW-TO KEYWORD OR TASK — e.g. How to [Do Something]]"

The goal is to be the most helpful, complete, and easy-to-follow guide on this topic for a beginner to intermediate audience.

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STRUCTURE REQUIREMENTS

Introduction (100-150 words)
Explain what the reader will learn and accomplish by following this guide. State any prerequisites or things they will need. Keep it concise and motivating.

Quick Overview
Add a short section listing what will be covered in numbered steps so the reader knows what to expect. This acts as a table of contents and a snippet target.

Step-by-Step Instructions
Break the process into clear numbered steps using H2 headings for major phases and H3 for sub-steps where needed.

For each step:
- Start with a clear action-oriented heading (e.g. "Step 1: Set Up Your Account")
- Write 2-4 sentences explaining what to do and why
- Include a [SCREENSHOT PLACEHOLDER: describe what screenshot would go here] note where a visual would help
- Add tips, warnings, or notes in a callout-style bullet where relevant

Common Mistakes to Avoid
After the main steps, add a section listing 4-6 common mistakes beginners make with a brief explanation of how to avoid each.

Pro Tips Section
Add 3-5 advanced tips or shortcuts for readers who want to go further.

Conclusion (100-150 words)
Summarize what the reader has accomplished. Encourage them to take the next step. Link naturally to a related article or resource on [YOUR SITE URL].

FAQs
Add 4-5 FAQs targeting questions people commonly ask about this process. Each answer: 2-3 sentences, no links, snippet-friendly.

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ADDITIONAL INSTRUCTIONS
- Write in a friendly but knowledgeable tone
- Use active voice throughout
- Avoid jargon unless you explain it immediately
- Short sentences, short paragraphs
- Do not use em dashes
- Write for a US audience unless otherwise specified
- Avoid filler phrases like "In conclusion" or "As you can see"

Write a balanced, honest product review that builds trust and converts readers who are close to a purchase decision.

Write a balanced, honest, and detailed product review of approximately 1000 to 1500 words for:

"[INSERT PRODUCT NAME AND CATEGORY — e.g. [Product Name], a [category] tool/product]"

Target audience: [DESCRIBE TARGET READER — e.g. small business owners, home cooks, beginner photographers]

The goal is to give readers enough information to decide whether this product is right for them. Write as an expert who has hands-on experience with the product.

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STRUCTURE REQUIREMENTS

Introduction (100-150 words)
Introduce the product and the problem it solves. Mention who it is made by. State upfront who this review is most useful for. Do not give the verdict yet.

Product Overview
Write a short section covering:
- What it is and what it does
- Who it is designed for
- Key specs or features at a glance (bullet list)
- Price and where to buy

What We Liked (Pros)
Write 4-6 pros in detail. For each pro: a bold heading, 2-3 sentences explaining the benefit and why it matters. Be specific, not generic.

What Could Be Better (Cons)
Write 3-5 cons using the same format. Be honest and fair. Avoid being overly negative but do not hide real weaknesses.

Who Is It Best For?
Write a short section (100-150 words) clearly identifying the ideal buyer or user. Also briefly note who should probably look elsewhere.

Alternatives to Consider
Briefly mention 2-3 alternative products with one sentence on who each is better suited for.

Final Verdict
Write a clear, opinionated verdict of 150-200 words. Give an overall rating out of 5 and explain the score. Summarize the key reason to buy and the key reason to hesitate.

FAQs
Add 4-5 FAQs about the product. Each answer: 2-3 sentences, snippet-friendly, no links.

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ADDITIONAL INSTRUCTIONS
- Write in first-person plural (we/our) to convey editorial authority
- Be specific and avoid vague praise
- Do not sound like a press release or marketing copy
- Bold key terms and product names on first use
- Do not use em dashes
- Write for a US audience unless otherwise specified

Write a compelling product launch email with subject line options, preview text, and a clear CTA.

Write a product launch email for the following:

Product/Service Name: [INSERT NAME]
What it does: [BRIEF DESCRIPTION OF WHAT IT DOES AND THE PROBLEM IT SOLVES]
Target Audience: [WHO THIS EMAIL IS GOING TO]
Key Benefit or Hook: [THE SINGLE MOST COMPELLING REASON TO BUY OR TRY IT]
Offer (if any): [INSERT LAUNCH OFFER — e.g. 20% off for the first 48 hours, free bonus, early access]
CTA Destination: [WHERE THE BUTTON/LINK GOES]

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DELIVER THE FOLLOWING

Subject Line Options (write 3 variations)
- Option A: Curiosity-driven
- Option B: Benefit-focused
- Option C: Urgency or scarcity-driven
Keep each subject line under 50 characters where possible.

Preview Text (write 2 options)
Should complement the subject line, not repeat it. Max 90 characters.

Email Body

Opening Line (1 sentence)
Must hook the reader immediately. Avoid starting with "I" or "We're excited to announce."

Problem Setup (2-3 sentences)
Briefly acknowledge the problem or need your audience has. Make them feel understood.

Introducing the Product (3-4 sentences)
Introduce the product or service naturally. Focus on what it does and why it matters. Lead with the most compelling benefit first.

Key Features or Benefits (bullet list, 3-5 items)
Each bullet: benefit-first, 1-2 lines max. Lead with what the reader gets, not what the product has.

The Offer Section (if applicable)
Clearly state the launch offer. Create urgency without being pushy. One short paragraph.

Call to Action
Write the CTA button text (2-5 words). Follow with one short supporting line below the button.

Closing
Short and warm. 1-2 sentences. Sign off with the sender name and role.

P.S. Line (optional but recommended)
Use the P.S. to reinforce urgency or add a secondary hook.

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ADDITIONAL INSTRUCTIONS
- Tone: [INSERT TONE — e.g. professional / warm and conversational / bold]
- Avoid corporate-speak and generic phrases like "world-class" or "cutting-edge"
- Do not use em dashes
- Keep the email focused on one CTA only
- Write for a US audience unless otherwise specified

Write a complete newsletter edition with an intro, content sections, a featured tip, and a footer CTA.

Write a complete weekly newsletter edition for the following publication:

Newsletter Name: [INSERT NEWSLETTER NAME]
Brand/Publisher: [INSERT BRAND OR SENDER NAME]
Audience: [DESCRIBE SUBSCRIBERS — e.g. small business owners, marketers, fitness enthusiasts]
This edition's theme or angle: [INSERT THEME OR TOPIC FOCUS FOR THIS EDITION]
Any specific content to include: [INSERT ANY LINKS, ARTICLES, TOOLS, OR STORIES TO FEATURE — or write "none"]

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STRUCTURE REQUIREMENTS

Subject Line (3 options)
- Option A: Curiosity or story-driven
- Option B: Direct value proposition
- Option C: Question format
Preview Text: 1 option, max 90 characters

Opening (100-150 words)
Write a short personal-feeling intro from the editor. Reference something timely or relatable. Briefly preview what's in this edition. Keep it conversational, not corporate.

Main Story or Feature Article Summary (200-300 words)
Title the section with a compelling H2 or section header. Summarize or introduce the main topic of the edition. This could be an original take, a curated summary, or a deep-dive intro with a link to read more.

Section 2: Quick Picks or Resources (3-4 items)
Format each item as:
- Bold title or link text
- 1-2 sentence description of why it's worth the reader's time

Section 3: Tip of the Week
Write one practical, immediately actionable tip related to the newsletter theme. 3-5 sentences. Should feel like insider knowledge.

Section 4: Question or Community Prompt (optional but recommended)
Ask readers one question to encourage replies. This builds engagement and inbox placement.

Closing and Footer CTA (50-80 words)
Short warm close from the editor. Then include a simple CTA: either to a product, a piece of content, or a referral prompt. End with the sender name.

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ADDITIONAL INSTRUCTIONS
- Tone should feel like a smart friend talking to an expert peer, not a brand broadcasting to a list
- Use short paragraphs throughout
- Do not use em dashes
- Avoid clickbait subject lines
- Write for a US audience unless otherwise specified

Turn one piece of long-form content into a LinkedIn post, email blurb, and three social media captions.

I have a piece of content I want to repurpose across multiple channels. Please read the following content and then produce each output listed below.

ORIGINAL CONTENT
[PASTE YOUR BLOG POST, ARTICLE, OR SCRIPT HERE — or provide the URL and a brief summary if you cannot paste the full text]

Brand/Author Name: [INSERT NAME]
Brand Tone: [INSERT TONE — e.g. professional and informative / casual and friendly / bold and direct]
Target Audience: [DESCRIBE YOUR AUDIENCE]

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PLEASE PRODUCE THE FOLLOWING OUTPUTS

1. LinkedIn Post
- Length: 150-250 words
- Hook: First line must stop the scroll. Do not start with "I" or "We recently published..."
- Body: Share the core insight or lesson from the original content in a conversational way
- End with a question or soft CTA that invites engagement
- No bullet points — use short line breaks instead
- No hashtags unless requested

2. Email Newsletter Blurb
- Length: 80-120 words
- Purpose: To tease the full article and drive clicks
- Start with a compelling 1-sentence hook
- Briefly describe what the reader will learn or get from clicking through
- End with a short link placeholder: [READ THE FULL ARTICLE]
- Tone should match the newsletter voice, not a sales pitch

3. Three Social Media Captions (for Facebook, Instagram, or X/Twitter)
- Caption A: Lead with a bold statement or surprising fact from the content
- Caption B: Lead with a relatable problem or question
- Caption C: Lead with a quote, tip, or key takeaway from the content
- Each caption: 2-4 sentences max
- Each caption should end with a natural CTA (link in bio, comment below, read more, etc.)
- Write them in the brand tone specified above

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ADDITIONAL INSTRUCTIONS
- Do not simply summarize the original content — reframe it for each platform and format
- Each output should feel native to its platform
- Do not use em dashes
- Avoid generic filler phrases

Generate a practical tone of voice guide with do/don't examples that any writer or AI tool can follow.

Write a practical Brand Voice and Tone of Voice Guide for the following brand:

Brand Name: [INSERT BRAND NAME]
Industry: [INSERT INDUSTRY]
What the brand does: [1-2 sentence description of the product, service, or mission]
Target Audience: [DESCRIBE THE IDEAL CUSTOMER — who they are, what they care about, what problems they have]
Brand Personality in 3 words: [INSERT 3 WORDS — e.g. confident, approachable, clear]
Brands we admire for their voice (optional): [INSERT 1-3 EXAMPLES — or write "none"]
Brands we do NOT want to sound like: [INSERT EXAMPLES — or write "none"]

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STRUCTURE REQUIREMENTS

Brand Voice Overview (150-200 words)
Describe the brand's overall personality and voice in clear, plain English. Write it as a description, not a list. Explain how the brand wants to make its audience feel.

Core Voice Characteristics
Define 4-5 voice characteristics. For each one:
- Bold characteristic name (e.g. "Clear, Not Clever")
- 2-3 sentence definition of what this means for the brand
- DO: one concrete example of this characteristic in action (a sample sentence or phrase)
- DO NOT: one example of what to avoid with a contrast sentence

Tone Variations by Context
Explain how the tone shifts across different contexts. Include guidance for:
- Marketing and ads (punchy, benefit-led)
- Website copy (clear, trust-building)
- Social media (conversational, engaging)
- Customer support or emails (warm, helpful, reassuring)
- Error messages or bad news (calm, empathetic, solution-focused)

Words and Phrases to Use
List 10-15 words or short phrases that feel on-brand. Briefly note why each one fits.

Words and Phrases to Avoid
List 10-15 words or phrases that feel off-brand or overused in the industry. Briefly note why to avoid each.

Quick Reference Checklist
Create a simple yes/no checklist (10-12 items) that any writer can use to quickly check whether a piece of copy feels on-brand before publishing.

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ADDITIONAL INSTRUCTIONS
- Write the guide itself in the brand's voice where possible
- Be specific and practical throughout — avoid vague statements like "be authentic"
- Do not use em dashes
- The guide should be immediately usable by a freelance writer, in-house copywriter, or AI writing tool with no additional briefing needed

Write an informational blog post structured for featured snippets, People Also Ask, and AI search summaries.

Write a clear, authoritative 700 to 1200 word informational blog post targeting the primary keyword/topic:

"[INSERT PRIMARY KEYWORD OR TOPIC]"

The goal of this article is to directly answer high-intent questions and improve eligibility for featured snippets, People Also Ask results, and AI-generated search summaries.

The article must be:
- Informational and educational (NOT salesy or promotional)
- Human-first and clarity-driven
- Structured for search intent coverage and snippet extraction
- Written in a knowledgeable but accessible tone
- Optimized naturally without keyword stuffing

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STRUCTURE REQUIREMENTS

Introduction (Short and Direct)
Keep this concise (2-3 short paragraphs). Clearly define the topic in simple terms. Naturally introduce the primary keyword early. Briefly explain why it matters or who it is for.

Quick Answer Section (Snippet-Friendly)
Immediately after the introduction, include a short section that directly answers the primary question in 40-60 words. This should be written in a clear, standalone paragraph designed to rank as a featured snippet.

Key Takeaways
Add a "Key Takeaways" section near the top. Include 4-6 concise bullet points summarizing the most important insights. Make it highly scannable and practical.

Main Body Sections
Use clear H2 and H3 headings based on common search questions and subtopics. Each section should directly answer a specific question, start with a short clear answer paragraph, then expand briefly with supporting context.

Formatting should include:
- Bullet lists where helpful
- Numbered steps if applicable
- One comparison table where relevant
- Short paragraphs (2-4 sentences max)
- Bold emphasis on key definitions or important concepts

Focus on: clear definitions, common misconceptions, practical examples, and when relevant who should or should not use something.

Internal Linking
Naturally include a minimum of 6 internal links to related articles on [YOUR SITE URL]. Use descriptive anchor text. Only link where it genuinely adds value. Do not overlink.

Conclusion
Keep it concise (1-2 short paragraphs). Summarize the core takeaway. Reinforce clarity and practical understanding. Do not include promotional language.

FAQs (Optimized for People Also Ask)
Add 4-5 FAQs after the conclusion. Each answer should be 2-3 sentences max, directly answer the question, be written in a snippet-friendly style, and contain no links.

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ADDITIONAL OPTIMIZATION INSTRUCTIONS
- Naturally incorporate semantically related keywords and subtopics without over-optimization
- Avoid fluff, filler, and generic statements
- Avoid overly promotional language
- Avoid repeating the same phrasing
- Ensure smooth transitions between sections
- Maintain a consistent expert tone throughout
- Keep the total word count between 700 and 1200 words
- Do not use horizontal rules or artificial separators
- Do not use em dashes
- Write for the US market unless otherwise specified
- Write in a way that makes individual paragraphs extractable for search snippets and AI summaries

Write a structured comparison article targeting commercial-intent keywords with a comparison table, pros/cons, and a clear verdict.

Write a well-structured 1200 to 1800 word product comparison article targeting the following commercial-intent keyword:

"[INSERT COMPARISON KEYWORD — e.g. X vs Y or Best [Product Type] for [Use Case]]"

The goal is to help readers make an informed buying or choosing decision. This article should rank for comparison and "best of" queries.

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STRUCTURE REQUIREMENTS

Introduction (100-150 words)
Briefly explain what is being compared and why the comparison matters. State who the article is for. Do not reveal the verdict yet.

At a Glance Summary Table
Create a comparison table near the top covering the key products or options being compared. Include columns for: name, best for, key feature, price range, and our rating (out of 5). Keep it scannable.

Individual Product/Option Sections
For each product or option being compared, write a dedicated section with:
- H2 heading with the product/option name
- 1-2 sentence overview
- Key features (bullet list)
- Pros (bullet list)
- Cons (bullet list)
- Who it is best for (1 sentence)
- Price range or tier (if applicable)

Head-to-Head Comparison
Write a section that directly compares the options across the most important criteria such as price, ease of use, features, performance, and support. Use a structured format with short clear paragraphs or a table.

Our Verdict
Write a clear recommendation section (150-200 words). State which option wins overall and why. Then clarify which option is best for different use cases or buyer types. Be direct and opinionated.

FAQs
Add 4-5 FAQs that target People Also Ask style questions related to the comparison. Each answer should be 2-3 sentences, snippet-friendly, and contain no links.

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ADDITIONAL INSTRUCTIONS
- Write in an expert, neutral, trustworthy tone
- Do not sound like a sales page
- Avoid vague language like "it depends" without following up with specifics
- Use bold text to highlight key terms
- Do not use em dashes
- Write for the US market unless otherwise specified
- Keep sentences short and paragraphs to 3 sentences max in most cases

Write a punchy LinkedIn post that builds authority, drives engagement, and positions the author as an expert.

Write a LinkedIn thought leadership post for the following topic or insight:

"[INSERT TOPIC, LESSON LEARNED, OPINION, OR INSIGHT]"

Author context: [BRIEF DESCRIPTION OF THE AUTHOR — e.g. a SaaS founder, a marketing consultant, a hiring manager]

Goal: Drive likes, comments, and shares by being genuinely useful, direct, and human. Build authority and trust.

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STRUCTURE REQUIREMENTS

Hook (First 1-2 Lines)
This is the most important part. The first line must stop the scroll. Use one of these approaches:
- A surprising or counterintuitive statement
- A short story opener
- A bold opinion
- A provocative question
Do NOT start with "I" as the first word. Do not start with "Are you..." or "Have you ever..."

Body (6-10 Short Paragraphs or Lines)
- Use single-sentence lines or very short paragraphs (2 lines max)
- Tell a brief story, share a lesson, or make a clear argument
- Include one specific number, example, or data point to add credibility
- Build to the main insight or takeaway
- Keep it conversational and human, not corporate

Key Takeaway Line
Add one clear standalone line that summarizes the core message. This should be memorable and shareable.

Call to Action
End with a simple, low-friction CTA. Examples:
- Ask a question to invite comments
- Invite readers to share their own experience
- Point to a resource (article, tool, or offer) with a single short line

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FORMATTING RULES
- No bullet points in the post itself (keep it conversational)
- Use line breaks between every paragraph
- Total length: 150-300 words
- Do not use hashtags unless specifically requested
- Do not use em dashes
- Write in first person from the author's perspective
- Avoid corporate buzzwords: synergy, leverage, game-changer, unlock, journey

Write a full set of ad copy variations including headlines, primary text, and CTAs for a paid social campaign.

Write a complete social media ad copy set for the following product, service, or offer:

Product/Service: [INSERT PRODUCT OR SERVICE NAME]
Target Audience: [DESCRIBE TARGET AUDIENCE — e.g. women 25-45 interested in fitness]
Offer or Hook: [INSERT MAIN OFFER OR ANGLE — e.g. 30-day free trial, 50% off, solves X problem]
Goal: [INSERT CAMPAIGN GOAL — e.g. website clicks, lead generation, purchases]

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DELIVER THE FOLLOWING AD COPY VARIATIONS

Variation 1 — Problem/Agitation/Solution (Awareness)
Primary Text (3-5 sentences): Lead with the problem the audience faces. Agitate the frustration briefly. Introduce the product as the solution.
Headline (max 40 characters): Focus on the benefit
Link Description (max 30 characters): Reinforce the CTA
CTA Button Text: Choose the most appropriate from: Learn More / Sign Up / Shop Now / Get Offer / Book Now

Variation 2 — Social Proof / Results (Consideration)
Primary Text (3-5 sentences): Open with a result, testimonial format, or before/after. Build desire through proof.
Headline (max 40 characters): Focus on the transformation or result
Link Description (max 30 characters): Drive urgency or scarcity if relevant
CTA Button Text

Variation 3 — Direct Offer (Conversion)
Primary Text (2-3 sentences): Get straight to the offer. Be direct and benefit-focused. Include urgency if appropriate.
Headline (max 40 characters): Lead with the offer
Link Description (max 30 characters): Reinforce value
CTA Button Text

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ADDITIONAL INSTRUCTIONS
- Write in a tone that matches the brand: [INSERT TONE — e.g. friendly and casual / professional / bold and direct]
- Avoid overly salesy or spammy language
- Use plain conversational language
- Do not use em dashes
- Each variation should feel distinct, not just slightly reworded
- Headlines must be punchy and fit within character limits
- Avoid ALL CAPS except for one word maximum for emphasis