Facebook & Instagram Ad Campaign (3 Funnel Stages)

Write a complete Facebook and Instagram ad campaign for the following:

Business/Brand: [INSERT BUSINESS NAME]
Product or Service: [INSERT WHAT IS BEING ADVERTISED]
Target Audience: [DESCRIBE THE AUDIENCE — demographics, interests, pain points]
Unique Selling Points: [LIST 3-5 KEY BENEFITS OR DIFFERENTIATORS]
Offer (if any): [INSERT OFFER OR HOOK]
Landing Page or Destination: [INSERT URL OR DESCRIBE DESTINATION]
Brand Tone: [INSERT TONE — e.g. bold and direct / warm and friendly / premium and aspirational]

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DELIVER ONE COMPLETE AD FOR EACH FUNNEL STAGE

Stage 1: Awareness (Cold Audience)
Objective: Stop the scroll. Introduce the brand or problem to people who have never heard of you.
- Primary Text (4-6 sentences): Lead with a relatable problem or bold statement. Do not pitch immediately. Build curiosity.
- Headline (max 40 characters): Intrigue or problem-focused
- Link Description (max 30 characters)
- CTA Button: Learn More
- Creative Direction Note: Describe in one sentence what image or video would work best for this ad

Stage 2: Consideration (Warm Audience — has seen Stage 1 or visited site)
Objective: Build desire. Show proof, benefits, or differentiation.
- Primary Text (4-6 sentences): Lead with a result, transformation, or social proof. Introduce the product more directly. Address the most common objection.
- Headline (max 40 characters): Benefit or transformation-focused
- Link Description (max 30 characters)
- CTA Button: Learn More or Sign Up
- Creative Direction Note

Stage 3: Conversion (Hot Audience — retargeting or high-intent)
Objective: Drive action. Be direct. Create urgency.
- Primary Text (2-4 sentences): Get to the point. State the offer clearly. Add urgency or scarcity if genuine.
- Headline (max 40 characters): Offer or CTA-focused
- Link Description (max 30 characters)
- CTA Button: Shop Now / Get Offer / Sign Up / Book Now
- Creative Direction Note

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ADDITIONAL INSTRUCTIONS
- Each ad should feel like it belongs to the same campaign but works independently
- Do not use em dashes
- Avoid ALL CAPS except for one word for emphasis if needed
- Keep primary text readable on mobile — short sentences, line breaks between paragraphs
- Avoid generic phrases like "Don't miss out" or "Limited time offer" unless paired with a real specific offer