Ad Copy AI Writing Prompts

Write responsive search ad headlines and descriptions for a Google Ads campaign targeting a specific keyword.

Write a complete set of Google responsive search ad copy for the following:

Product or Service: [INSERT PRODUCT OR SERVICE]
Primary Keyword to Target: [INSERT TARGET KEYWORD]
Landing Page URL: [INSERT URL OR DESCRIBE THE LANDING PAGE]
Unique Selling Points: [LIST 3-5 KEY BENEFITS OR DIFFERENTIATORS]
Offer (if any): [INSERT OFFER — e.g. free consultation, 10% off, same-day delivery]
Target Audience: [DESCRIBE WHO IS SEARCHING — e.g. homeowners looking for a plumber, HR managers comparing HRIS software]

---

DELIVER THE FOLLOWING

Headlines (write 10-15 options)
Google allows up to 15 headlines per responsive search ad. Each headline:
- Max 30 characters (including spaces)
- Must be standalone and make sense out of context
- Should cover a range of angles: keyword match, benefit, offer, trust signal, CTA, urgency
- Label each with its angle in brackets, e.g. [Keyword Match], [Benefit], [Offer], [Social Proof], [CTA]

Descriptions (write 4-6 options)
Google allows up to 4 descriptions. Each description:
- Max 90 characters (including spaces)
- Should expand on a headline angle
- Include a benefit and a soft CTA where possible
- Label each with its focus, e.g. [Benefit + CTA], [Offer + Urgency], [Trust + CTA]

Display Path Suggestions (2 options)
Format: domain.com/path1/path2
Max 15 characters per path segment

---

ADDITIONAL INSTRUCTIONS
- Prioritize clarity and relevance over cleverness
- Avoid exclamation marks in every headline — use them sparingly
- Do not use em dashes (not allowed in Google Ads)
- Capitalize the first letter of each word in headlines (title case)
- Descriptions should use sentence case
- Avoid superlatives like "best" or "#1" unless you can substantiate them
- Do not include prices unless specified, as they may become outdated

Write a full Facebook and Instagram ad campaign covering awareness, consideration, and conversion stages.

Write a complete Facebook and Instagram ad campaign for the following:

Business/Brand: [INSERT BUSINESS NAME]
Product or Service: [INSERT WHAT IS BEING ADVERTISED]
Target Audience: [DESCRIBE THE AUDIENCE — demographics, interests, pain points]
Unique Selling Points: [LIST 3-5 KEY BENEFITS OR DIFFERENTIATORS]
Offer (if any): [INSERT OFFER OR HOOK]
Landing Page or Destination: [INSERT URL OR DESCRIBE DESTINATION]
Brand Tone: [INSERT TONE — e.g. bold and direct / warm and friendly / premium and aspirational]

---

DELIVER ONE COMPLETE AD FOR EACH FUNNEL STAGE

Stage 1: Awareness (Cold Audience)
Objective: Stop the scroll. Introduce the brand or problem to people who have never heard of you.
- Primary Text (4-6 sentences): Lead with a relatable problem or bold statement. Do not pitch immediately. Build curiosity.
- Headline (max 40 characters): Intrigue or problem-focused
- Link Description (max 30 characters)
- CTA Button: Learn More
- Creative Direction Note: Describe in one sentence what image or video would work best for this ad

Stage 2: Consideration (Warm Audience — has seen Stage 1 or visited site)
Objective: Build desire. Show proof, benefits, or differentiation.
- Primary Text (4-6 sentences): Lead with a result, transformation, or social proof. Introduce the product more directly. Address the most common objection.
- Headline (max 40 characters): Benefit or transformation-focused
- Link Description (max 30 characters)
- CTA Button: Learn More or Sign Up
- Creative Direction Note

Stage 3: Conversion (Hot Audience — retargeting or high-intent)
Objective: Drive action. Be direct. Create urgency.
- Primary Text (2-4 sentences): Get to the point. State the offer clearly. Add urgency or scarcity if genuine.
- Headline (max 40 characters): Offer or CTA-focused
- Link Description (max 30 characters)
- CTA Button: Shop Now / Get Offer / Sign Up / Book Now
- Creative Direction Note

---

ADDITIONAL INSTRUCTIONS
- Each ad should feel like it belongs to the same campaign but works independently
- Do not use em dashes
- Avoid ALL CAPS except for one word for emphasis if needed
- Keep primary text readable on mobile — short sentences, line breaks between paragraphs
- Avoid generic phrases like "Don't miss out" or "Limited time offer" unless paired with a real specific offer