General AI Writing Prompts

From turning long-form content into social posts, emails, and captions to building a complete tone of voice guide, these general prompts cover the content tasks every marketer needs.

2 prompts in General

Content Repurposing Pack

General

Turn one piece of long-form content into a LinkedIn post, email blurb, and three social media captions.

I have a piece of content I want to repurpose across multiple channels. Please read the following content and then produce each output listed below.

ORIGINAL CONTENT
[PASTE YOUR BLOG POST, ARTICLE, OR SCRIPT HERE — or provide the URL and a brief summary if you cannot paste the full text]

Brand/Author Name: [INSERT NAME]
Brand Tone: [INSERT TONE — e.g. professional and informative / casual and friendly / bold and direct]
Target Audience: [DESCRIBE YOUR AUDIENCE]

---

PLEASE PRODUCE THE FOLLOWING OUTPUTS

1. LinkedIn Post
- Length: 150-250 words
- Hook: First line must stop the scroll. Do not start with "I" or "We recently published..."
- Body: Share the core insight or lesson from the original content in a conversational way
- End with a question or soft CTA that invites engagement
- No bullet points — use short line breaks instead
- No hashtags unless requested

2. Email Newsletter Blurb
- Length: 80-120 words
- Purpose: To tease the full article and drive clicks
- Start with a compelling 1-sentence hook
- Briefly describe what the reader will learn or get from clicking through
- End with a short link placeholder: [READ THE FULL ARTICLE]
- Tone should match the newsletter voice, not a sales pitch

3. Three Social Media Captions (for Facebook, Instagram, or X/Twitter)
- Caption A: Lead with a bold statement or surprising fact from the content
- Caption B: Lead with a relatable problem or question
- Caption C: Lead with a quote, tip, or key takeaway from the content
- Each caption: 2-4 sentences max
- Each caption should end with a natural CTA (link in bio, comment below, read more, etc.)
- Write them in the brand tone specified above

---

ADDITIONAL INSTRUCTIONS
- Do not simply summarize the original content — reframe it for each platform and format
- Each output should feel native to its platform
- Do not use em dashes
- Avoid generic filler phrases
repurposingcontent strategylinkedinsocial media
0

Brand Voice & Tone of Voice Guide

General

Generate a practical tone of voice guide with do/don't examples that any writer or AI tool can follow.

Write a practical Brand Voice and Tone of Voice Guide for the following brand:

Brand Name: [INSERT BRAND NAME]
Industry: [INSERT INDUSTRY]
What the brand does: [1-2 sentence description of the product, service, or mission]
Target Audience: [DESCRIBE THE IDEAL CUSTOMER — who they are, what they care about, what problems they have]
Brand Personality in 3 words: [INSERT 3 WORDS — e.g. confident, approachable, clear]
Brands we admire for their voice (optional): [INSERT 1-3 EXAMPLES — or write "none"]
Brands we do NOT want to sound like: [INSERT EXAMPLES — or write "none"]

---

STRUCTURE REQUIREMENTS

Brand Voice Overview (150-200 words)
Describe the brand's overall personality and voice in clear, plain English. Write it as a description, not a list. Explain how the brand wants to make its audience feel.

Core Voice Characteristics
Define 4-5 voice characteristics. For each one:
- Bold characteristic name (e.g. "Clear, Not Clever")
- 2-3 sentence definition of what this means for the brand
- DO: one concrete example of this characteristic in action (a sample sentence or phrase)
- DO NOT: one example of what to avoid with a contrast sentence

Tone Variations by Context
Explain how the tone shifts across different contexts. Include guidance for:
- Marketing and ads (punchy, benefit-led)
- Website copy (clear, trust-building)
- Social media (conversational, engaging)
- Customer support or emails (warm, helpful, reassuring)
- Error messages or bad news (calm, empathetic, solution-focused)

Words and Phrases to Use
List 10-15 words or short phrases that feel on-brand. Briefly note why each one fits.

Words and Phrases to Avoid
List 10-15 words or phrases that feel off-brand or overused in the industry. Briefly note why to avoid each.

Quick Reference Checklist
Create a simple yes/no checklist (10-12 items) that any writer can use to quickly check whether a piece of copy feels on-brand before publishing.

---

ADDITIONAL INSTRUCTIONS
- Write the guide itself in the brand's voice where possible
- Be specific and practical throughout — avoid vague statements like "be authentic"
- Do not use em dashes
- The guide should be immediately usable by a freelance writer, in-house copywriter, or AI writing tool with no additional briefing needed
brand voicetone of voicecopywritingbrand strategy
0

Have a great General prompt? Share it.

Create a free DraftWorks account to add your own prompts to this library and get access to private prompt management, content planning tools, and more.

Sign Up Free