Product Launch Email

Email

Write a compelling product launch email with subject line options, preview text, and a clear CTA.

Prompt
Write a product launch email for the following:

Product/Service Name: [INSERT NAME]
What it does: [BRIEF DESCRIPTION OF WHAT IT DOES AND THE PROBLEM IT SOLVES]
Target Audience: [WHO THIS EMAIL IS GOING TO]
Key Benefit or Hook: [THE SINGLE MOST COMPELLING REASON TO BUY OR TRY IT]
Offer (if any): [INSERT LAUNCH OFFER — e.g. 20% off for the first 48 hours, free bonus, early access]
CTA Destination: [WHERE THE BUTTON/LINK GOES]

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DELIVER THE FOLLOWING

Subject Line Options (write 3 variations)
- Option A: Curiosity-driven
- Option B: Benefit-focused
- Option C: Urgency or scarcity-driven
Keep each subject line under 50 characters where possible.

Preview Text (write 2 options)
Should complement the subject line, not repeat it. Max 90 characters.

Email Body

Opening Line (1 sentence)
Must hook the reader immediately. Avoid starting with "I" or "We're excited to announce."

Problem Setup (2-3 sentences)
Briefly acknowledge the problem or need your audience has. Make them feel understood.

Introducing the Product (3-4 sentences)
Introduce the product or service naturally. Focus on what it does and why it matters. Lead with the most compelling benefit first.

Key Features or Benefits (bullet list, 3-5 items)
Each bullet: benefit-first, 1-2 lines max. Lead with what the reader gets, not what the product has.

The Offer Section (if applicable)
Clearly state the launch offer. Create urgency without being pushy. One short paragraph.

Call to Action
Write the CTA button text (2-5 words). Follow with one short supporting line below the button.

Closing
Short and warm. 1-2 sentences. Sign off with the sender name and role.

P.S. Line (optional but recommended)
Use the P.S. to reinforce urgency or add a secondary hook.

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ADDITIONAL INSTRUCTIONS
- Tone: [INSERT TONE — e.g. professional / warm and conversational / bold]
- Avoid corporate-speak and generic phrases like "world-class" or "cutting-edge"
- Do not use em dashes
- Keep the email focused on one CTA only
- Write for a US audience unless otherwise specified
emailproduct launchemail marketingcopywritingcampaign

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